Pinterest Statistics, Demographics, and ‘Pinteresting’ Info

November 20, 2011 § 4 Comments

According to TechCrunch Magazine, there are over 2.5 million active monthly Pinterest users on Facebook. On the front end, users can organize visually things they like and on the back end, organizations and companies can collect data about each image gleaned from their site. The value of the Pinterest site has risen from $40m to $200m in this year alone. Something about it works. But again, the questions is, can that be integrated into politics…

From Alexa: is ranked #304 in the world according to the three-month Alexa traffic rankings, and approximately 5% of visits to it are referred by search engines. The site’s visitors view 11.1 unique pages each day on average. Compared with the overall internet population,’s audience tends to be female; it also appeals more to moderately educated Caucasians under the age of 35 who have incomes between $30,000 and $100,000 and browse from home. We estimate that 77% of the site’s visitors are in the US, where it has attained a traffic rank of 53.

Pinterest’s popularity is growing immensely. Although Pinterest does not currently release traffic information, ComScore estimates that there are more than 3.3 million users. And I have seen estimates that 54-70% of the users are women. A majority of the users are from ages 18 to 34; have college degrees, have children, and use the site from home. (also from Alexa) An excellent key demographic in elections.

Still brainstorming…a few ideas to implement in the coming days!



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